an outrageous spoof? The people of Tibet are in trouble, their very culture in jeopardy.". Viewers let fly with a blistering salvo of Tweets almost immediately. Explans how to use Groupon to for a whale watching experience in the "Save the Money" campaign for Groupon's Super Bowl ads. "I guess Groupon decided to do a funny commercial about Tibet said one acidic writer, "because Darfur would be coupon rabais pour le zoo de granby in bad taste.". Asked by ABC News for comment, the Tibet Fund said it wasn't yet ready to make a statement in reaction to the Groupon ads. Chief Operating Officer Rob Solomon told Advertising Age that Groupon, "after two years in business earning 50 million subscribers to date" felt it was time to use TV to reach an "even broader audience.". It's not known how many outraged old burly guys were affronted.
We would never have run the ads without these organizations' support and a way for our subscribers to contribute to their causes.". That's a lot, she says, given that the charity's annual budget is only 7 million. The 30-second spot, for which Groupon paid close to 3 million, opens with picturesque scenes of Tibet, as actor Timothy Hutton calls attention to the troubles of its people. The Point, whose purpose was to help activists and others organize and raise money for worthy causes. "Mountainous Tibet he somberly intones, "one of the most beautiful places in the world. Carrie Pena, communications director for buildOn, says Groupon first approached the charity back in January about participating in a commercial.
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