daily deal services like Living Social and Groupon. Billings continue to be flat, but the companys emphasis on Local over Goods is a contributor there. Facebook Inc (nasdaq: FB ) despite substantially lower gross margins. So 2017 was good but not good enough to really move the needle. The cost-cutting and gross profit dollar focus that drove 2017s improvements arent going to have the same impact in 2018. Indeed, they are here to stay and attract more mobile users. Adjusted ebitda rose 39 in 2017.
Groupon, statistics More App Users, More Mobile Deals A complete write-off, clearly Groupon, class Action Gift Card Was Founded - Business Insider
According to a survey that was done in December 2012, nearly 50 of Groupons income comes only from mobile users. And Q4 earnings not only arent enough to get grpn out of that range, they raise the concern that grpn never will. Even though the deep-discount space is filled with tens (if not hundreds) of active players, most users prefer Groupon and Living Social. And if thats the case, Groupon isnt cheap enough. An improved, efficient and sophisticated mobile interface will improve the companys sales in the long run. And yet, grpn stock trades at the moment.69. The value of daily deals in the app has increased from 873 million USD in 2010 to 4 billion USD in 2015.
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